Thought leadership, points of view and blogs on the issues shaping communications and marketing today.
LinkedIn
September 2026 — Thailand enters September with a fragile recovery and continued external uncertainty. For companies, the priority is to balance resilience with growth while demonstrating tangible commitment to Thailand.
Point of view · June 2026
Four forces are redrawing digital advertising: AI-driven discovery, retail media, the CTV shift and measurement fragmentation. Google's share of search ad revenue dips below 50% in 2026 — our read on what that means for narrative control.
Thought leadership · Nov 2025
60.2% of marketers say stakeholders question their numbers — and for a quarter, that doubt has cost 11–20% of budget.
Point of view · Oct 2024
Engagement rate explains just 0.2% of brand memory lift. Creative quality, creator fame and brand fit deliver ~4x.
Masterclass · Feb 2026
Seven competitions, 48 hours, 65+ countries — how to judge your own ideas and beat the clock.
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