Case Study
Sharing Gold Demand Trends in Thailand
World Gold Council
Press Conference & Product Launch · Thailand · Press Release & Media Relations · Strategic Planning

4+
Top-tier media briefings
Top-tier media briefings
33+
Media coverage secured
Media coverage secured
Challenge
The World Gold Council needed to position gold as a mainstream investment asset and elevate its brand presence in Thailand, requiring a targeted communications strategy to capture public interest and drive market awareness.
Approach
TMA actioned media briefings and press release development for top-tier media including The Standard Wealth, Prachachat Turakij, Bangkok Biznews, and Krungthep Turakij.
Results
4+Top-tier media briefings
33+Media coverage secured
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