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Case Study

Sharing Gold Demand Trends in Thailand

World Gold Council

Press Conference & Product Launch · Thailand · Press Release & Media Relations · Strategic Planning

World Gold Council media briefing coverage
4+
Top-tier media briefings
33+
Media coverage secured

Challenge

The World Gold Council needed to position gold as a mainstream investment asset and elevate its brand presence in Thailand, requiring a targeted communications strategy to capture public interest and drive market awareness.

Approach

TMA actioned media briefings and press release development for top-tier media including The Standard Wealth, Prachachat Turakij, Bangkok Biznews, and Krungthep Turakij.

Results

4+Top-tier media briefings
33+Media coverage secured

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