Case Study

Launch Khao Chae Menu & Delivery

Royal Osha Restaurant

Press Conference & Product Launch · Thailand · Press Release & Media Relations

30+
Media coverage (top-tier)

1.2M+
Online & offline reach

40%+
Delivery boost

Challenge

Royal Osha sought to amplify awareness of its premium Khao Chae summer menu — curated by Executive Chef Vichit Mukura — and reach a wider audience through digital and traditional media.

Approach

TMA positioned Royal Osha through targeted online and offline food coverage, highlighting the premium Thai summer offering with homemade sweets and exclusive delivery activation.

Results

30+Media coverage (top-tier)

1.2M+Online & offline reach

40%+Delivery boost

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