Case Study

Media Fam Trip & Editorial Coverage

MGM Macau & MGM Cotai

Press Conference & Product Launch · Hong Kong · Press Release & Media Relations · Event Management

24+
Media coverage (top-tier)

450K+
Online & offline reach

68K+
Social engagement

Challenge

MGM needed to showcase its integrated resort offering to Thai audiences and build editorial credibility through firsthand media experience.

Approach

TMA organized a media familiarization trip and secured editorial coverage across top-tier Thai outlets, generating significant online and offline reach and social engagement.

Results

24+Media coverage (top-tier)

450K+Online & offline reach

68K+Social engagement

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