Case Study

Banking on Finance Leadership: UOB's Flagship Art Competition

UOB

Press Conference Management · Thailand · Press Release & Media Relations · Event Management

UOB — Banking on Finance Leadership: UOB's Flagship Art Competition

100+
Media placements

20%
Media coverage (top-tier)

Challenge

UOB needed to maximize local visibility for its flagship "Painting of the Year" competition, drive higher artist participation in Thailand, and solidify its position as a leading supporter of the Thai art community.

Approach

TMA delivered an integrated PR and media strategy combining targeted press engagement, media partnerships, and long-form storytelling, collaborating across UOB divisions to launch a unified campaign that amplified the competition's prestige.

Results

100+Media placements

20%Media coverage (top-tier)

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