Case Study

Launch to Thai Audiences

The Resort Villa Rayong

Press Conference & Product Launch · Thailand · Press Release & Media Relations · Event Management

25+
Media coverage (top-tier)

1.5M+
Online & offline reach

50+
Guest inquiries in three months

Challenge

The Resort Villa Rayong, an exclusive 8-pool luxury villa, sought to build awareness and attract Thai travelers by introducing the property to the local market.

Approach

Introduced the property through press releases and a Thai-language media fam trip, securing coverage in Thai Rath, Thansettakij, Manager 360°, Hello! Thailand, and The Standard.

Results

25+Media coverage (top-tier)

1.5M+Online & offline reach

50+Guest inquiries in three months

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