Enabling Better Diabetes Self-Management

Challenge

Roche Diabetes Care needed to drive awareness and adoption of its mySugr app among Thailand's 3.2 million diabetes patients, requiring a launch strategy that could credibly reach both media and the broader patient community.

Approach

TMA hosted a small in-person press briefing with additional online media attendance, and creatively engaged medical influencers with authority in diabetes — including the development of a diabetic-friendly recipe to extend the campaign's reach.

Results