Case Study

Communicating Integrated Personal Diabetes Management in Thailand

Roche

Specialized PR & Strategic Communications · Thailand · Press Release & Media Relations

20+
Media clippings across local outlets

Challenge

Roche Diabetes Care needed to communicate the value of its integrated personalized diabetes management platform to Thai audiences, amid a growing crisis affecting 3.2 million patients compounded by ageing population, rising costs, and limited access to care.

Approach

TMA drove awareness through strategic media engagement, securing an exclusive interview to paint a holistic picture of Thailand's diabetes landscape and distributing a targeted press release to introduce the concept of iPDM to the Thai market.

Results

20+Media clippings across local outlets

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