Case Study

HPV DNA Test Win Digital PR

Roche

Brand Experience & Influencer Management · Thailand · Influencer & KOL Management · Social Media & Content Strategy

1M+
Campaign reach through KOL cartoon content

98K+
Engagement in leading women's magazines

Challenge

Roche Diagnostics needed to raise awareness of the HPV DNA test among Thai women online, addressing a critical gap in knowledge around cervical cancer prevention in a sensitive and culturally resonant way.

Approach

TMA crafted a visually cohesive pink-themed content campaign featuring original female cartoon characters to communicate prevention messaging, distributing a series of PR activities across women's media outlets and high-reach Facebook pages in Thailand.

Results

1M+Campaign reach through KOL cartoon content

98K+Engagement in leading women's magazines

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