Protecting Brand Reputation Amidst Local Constraints

Challenge

PayPal Thailand faced media backlash and reputation risks during its 2022 relaunch due to strict local e-verification regulations. The brand needed to navigate a sensitive media landscape to protect its corporate image.

Approach

TMA deployed a strategic media management and public affairs program to secure a neutral, fact-based narrative, providing always-on media relations and critical counsel for engagements with government bodies.

Results