Case Study

Building a Luxury Lifestyle & Dining Destination in Bangkok

Park Hyatt

Specialized PR & Strategic Communications · Thailand · Press Release & Media Relations · Event Management

360°
Coverage across online, offline & broadcast

Multi-channel
Business, lifestyle, travel & F&B media

Challenge

Park Hyatt Bangkok needed to enhance visibility and strengthen its positioning among Thai audiences as a leading luxury lifestyle and dining destination.

Approach

TMA executed an integrated PR campaign spanning executive image-building, signature experience promotion, and multi-channel storytelling spotlighting Sunday Brunch, Penthouse Grill, and The Living Room afternoon tea.

Results

360°Coverage across online, offline & broadcast

Multi-channelBusiness, lifestyle, travel & F&B media

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