Case Study

Unlocking the Power of TikTok to Drive Earned Attention for Nissan

NISSAN

Brand Experience & Influencer Management · Thailand · Influencer & KOL Management · Social Media & Content Strategy

20M+
Views driven by 200+ TikTok influencers

160%
Engagement rate

251K+
Likes earned on #DareToDance

Challenge

Nissan needed a way to break through cluttered motor-show noise and drive earned, organic attention among younger, digitally native audiences.

Approach

TMA activated 200+ TikTok influencers around a #DareToDance challenge at the Bangkok International Motor Show, turning booth visits into shareable, earned content.

Results

20M+Views driven by 200+ TikTok influencers

160%Engagement rate

251K+Likes earned on #DareToDance

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