Beyond Product and Technology — How Nissan EV Sparks a Chain Reaction for Sustainability

Challenge

Nissan needed to accelerate interest in electrified mobility across Asia & Oceania, where air and noise pollution threatened quality of life but EV adoption lagged due to early-stage infrastructure and low market maturity.

Approach

TMA drove regional stakeholder education through an integrated program combining live engagements, strategic partnerships, targeted content, and outreach that highlighted CO2 reduction benefits and built excitement around the EV experience.

Results