Launching the NETA V-II Local Production at Bangkok Motor Show

Challenge

NETA needed to establish a strong market foothold amid surging EV competition, generating excitement for the NETA V-II, its first locally produced model while positioning Thailand as its primary manufacturing hub.

Approach

TMA built a PR narrative around NETA's local assembly milestone, executing a major press conference and securing executive media interviews at the Bangkok International Motor Show to drive brand awareness and widespread engagement.

Results