Re-Launching the MAXUS Brand into Thailand with Commercial EV Capability

Challenge

MAXUS, returning to Thailand after a 12-year absence, needed a high-impact re-launch platform to rebuild market awareness and establish its new strategic focus on commercial electric vehicles in a highly competitive automotive landscape.

Approach

TMA managed the full re-launch from strategy through execution, coordinating media relations, facilitating executive interviews, and showcasing MAXUS's commercial EV lineup — including the eDeliver series and the eTerron pickup truck's Thai debut.

Results