Launching the KIA EV9, the First Electric Vehicle Model in the Thai Market

Challenge

Kia Sales (Thailand) needed to make a strong market entry with the Kia EV9, the brand's first all-electric flagship, capturing media attention and establishing its position in Thailand's growing electric vehicle segment.

Approach

TMA led the EV9 press conference end-to-end, securing key automotive media, facilitating executive interviews, and delivering a session that clearly communicated the model's design, features, pricing, and Kia's broader EV direction.

Results