Right to Repair Movement in Thailand

Challenge

While interest in the Right to Repair movement is growing in Thailand, local adoption is stuck due to parts shortages, knowledge gaps, and missing regulations. Google and TMA needed a way to break through these barriers and spark a real national conversation.

Approach

TMA executed a targeted media strategy distributing pre- and post-event press materials, coordinating speaker interviews, and managing on-site media access — extending the conversation through thought-leadership content.

Results