Building a New International Kitchen Knives Brand

Challenge

Built on the legacy of a half-century global brand empire, Gango is a new fast-growing international knife brand offering design-forward, high-performance blades for professional and consumer markets, launching in the Middle East.

Approach

TMA built a scalable design system to support packaging, digital, and future applications, designing a logo mark that tells a story while remaining functional and versatile across every touchpoint.

Results

The Work