Case Study

Raising DKSH Healthcare's Profile in Thailand

DKSH

Specialized PR & Strategic Communications · Thailand · Press Release & Media Relations · Social Media & Content Strategy

148
Positive media coverage

15M
THB PR value

1K+
Reactions on LinkedIn across 18 posts

Challenge

DKSH Healthcare, delivering essential products to 40,000+ locations across Thailand, needed to strengthen public visibility and improve broader understanding of its contributions despite decades of limited awareness.

Approach

TMA executed a targeted stakeholder and media engagement plan spanning press releases, bylined articles, and social content, and organised landmark behind-the-scenes media events — DKSH's first in 80 years — to spotlight its nationwide network.

Results

148Positive media coverage

15MTHB PR value

1K+Reactions on LinkedIn across 18 posts

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