Unveiling Sustainability for the World's Leading Olive Oil Company

Challenge

Deoleo, the world leader in olive oil, has been developing a global sustainability strategy for years. While it has made significant progress, these efforts have largely gone unnoticed, leaving its leadership in sustainability underrecognized.

Approach

TMA created a milestone-led storytelling strategy, launching a global news blitz to highlight Deoleo's sustainability leadership — driving rapid coverage, securing interviews, and leading to further collaboration with sub-brands like Carapelli.

Results