Case Study

Social Issues Management: Myth Busting

DEOLEO

Social Media, Digital & Content Strategy · North America · Social Media & Content Strategy · Influencer & KOL Management

1.5M+
Views on Instagram

2,774
Likes with 454 comments

573x
Saved & shared 216x

Challenge

Deoleo needed to tackle social issue management and dispel widespread myths surrounding olive oil among the general US public.

Approach

TMA recruited credible health experts including Registered Dietician Jenna Werner, Dr. Adrian Chavez, and Dietician Shana Spence to develop a three-part myth-busting video series and supporting social content promoted across Facebook and Instagram.

Results

1.5M+Views on Instagram

2,774Likes with 454 comments

573xSaved & shared 216x

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