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Case Study

Elevating Brand Presence & Engagement for the World's Leading Olive Oil Company

DEOLEO

Social Media, Digital & Content Strategy · Global / Multi-market · Social Media & Content Strategy

DEOLEO — Elevating Brand Presence & Engagement for the World's Leading Olive Oil Company
5K+
Followers in the first six months
3-4%
Monthly engagement rate (six months) ↑

Challenge

Deoleo, global leader in olive oil, was treating LinkedIn as an afterthought rather than a strategic platform, limiting its ability to humanise the brand and solidify its identity as an industry leader across its core portfolio.

Approach

TMA developed a tailored strategy and content plan anchored in Deoleo's core brands — Bertolli, Carbonell, Carapelli, and Figaro — employing rich visual storytelling, high-quality graphics, videos, and interactive elements such as polls and quizzes.

Results

5K+Followers in the first six months
3-4%Monthly engagement rate (six months) ↑

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