Case Study
New Brand Identity for a German-Thai Software Company
DBOT Software
Visual Identity · Thailand · Visual Design & Brand Assets · Brand Positioning & Messaging

New Identity
Positioning, narrative & visual system
Positioning, narrative & visual system
Full System
Digital, print & social touchpoints
Digital, print & social touchpoints
Challenge
DBotSoftware is a German-owned IT company based in Bangkok, delivering cost-efficient, high-quality software solutions, known for combining German precision with Thai agility.
Approach
TMA conducted discovery to clarify positioning and narrative, then created a new brand identity system spanning digital, print, and social touchpoints.
Results
New IdentityPositioning, narrative & visual system
Full SystemDigital, print & social touchpoints
The Work


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