Case Study

Reinforcing Brand Purpose Through Authentic Influencer Stories

CLEAR

Brand Experience & Influencer Management · Thailand · Influencer & KOL Management · Social Media & Content Strategy

1M+
Social reach

5K+
Social likes (Instagram)

Challenge

CLEAR Haircare needed to bring its mission of building confidence and resilience to life in Thailand, requiring authentic voices to help audiences openly address social anxiety and the mental challenges that come with public judgment and criticism.

Approach

TMA identified and activated beauty influencers who embodied the brand's values, leveraging Instagram Stories as an engagement mechanic to prompt candid personal storytelling and invite followers into conversations around mental resilience.

Results

1M+Social reach

5K+Social likes (Instagram)

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