Case Study

Boghossian "Palace Voyages" Collection Launch in Bangkok

BOGHOSSIAN

Brand Experience & Influencer Management · Thailand · Event Management · Press Release & Media Relations

10+
Media coverage, top-tier (luxury)

15+
VIP clients & collections

Challenge

BOGHOSSIAN needed to build brand visibility and establish a compelling presence among Thailand's luxury market, requiring an immersive introduction to its arts, culture, and entertainment offering for high-value Thai audiences.

Approach

TMA curated an exclusive luncheon and private collection showcase for Bangkok's elite clientele, luxury media, collectors, and influencers, managing end-to-end PR outreach, media relations, and personalised VIP preview experiences to drive brand visibility and market entry.

Results

10+Media coverage, top-tier (luxury)

15+VIP clients & collections

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