Case Study

Put Spotlights On Bangkok's International Festival of Dance & Music

BIFDM

Brand Experience & Influencer Management · Thailand · Press Release & Media Relations · Brand Positioning & Messaging

100M+
PR value with high-impact coverage

100
Positive articles

Challenge

The Bangkok International Festival of Dance & Music needed to break its stereotype of being an old-fashioned, complex event. They required a fresh strategy to capture the interest of younger, modern audiences while maintaining their prestige as a world-class cultural showcase.

Approach

TMA introduced fresh story angles to legacy performances and developed tailored, high-value content aligned with diverse top-tier media outlets to reframe the festival's image and broaden its appeal among modern audiences.

Results

100M+PR value with high-impact coverage

100Positive articles

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