Case Study

Stimulating Conversations Around the Science Behind Umami

AJINOMOTO

Brand Experience & Influencer Management · Thailand · Social Media & Content Strategy · Influencer & KOL Management

15M+
Campaign reach

60M+
Total earned media impressions

77%
Click-through rate

Challenge

Ajinomoto needed to drive credible, science-backed conversation around umami among Thai audiences and build engagement through digital storytelling.

Approach

TMA developed an interactive digital hub and video content series exploring the science and culture of umami, distributed across owned and earned media to spark meaningful engagement.

Results

15M+Campaign reach

60M+Total earned media impressions

77%Click-through rate

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